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Websites & Marketing

The website is the easy part. Keeping it working is the job.

Plenty of people will build you a site and disappear. ICS looks after the website, the search listing and the way you reach customers afterwards, from the same office that looks after your computers.

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Digital services

Website design and maintenance

A site is only worth having if somebody keeps it current, patched and online. ICS designs the site and then maintains it, which means the person who built it is still reachable in a year when you want a page changed.

Because the same company looks after your IT and your phones, there is nobody to blame in the middle when something stops working.

Being found on Google

Search optimisation for your business name and the services you sell, so that people looking for what you do in your town actually find you. Priced monthly, at rates aimed at small New Zealand businesses rather than agencies.

Honest note: the old site promised a top-three Google position. Nobody can promise that, and we will not. What we can commit to is the technical work, the content and the reporting, so you can see what is moving.

SMS marketing, from your own portal

This is the part most small businesses do not realise ICS can do, because it runs on the same messaging platform our telecom customers use.

  • Your own web portal. Designed to what you ask for, so you send and receive from one place rather than a shared inbox.
  • Cloud based. Nothing to install, reachable from a laptop or a phone.
  • Full history stored. Every message sent and received, kept on your own portal.
  • Results in one place. See what was delivered and what came back, so a campaign can be measured rather than guessed at.
  • Two way. Receive replies, not just broadcast, which is what makes bookings and confirmations work.

The platform underneath is described on the messaging page. You do not need to read it, but it is there if you want to know what you are buying.

QR codes, brochures and printed material

QR codes with your logo built in, for a shop window, a menu, a vehicle or a brochure. Printed and supplied from the Rotorua office.

Brochure design as well, with the option of sending them to your customer list weekly or monthly through your own portal, and training your staff to run it themselves.

Content, written for search and for people

  • Blog write-up. Articles written for your business, on the subjects your customers actually search for, rather than filler posted to hit a quota.
  • Word cluster optimisation. Grouping the terms people use around one topic, so a page ranks for the whole cluster instead of a single phrase.
  • Content audit. Reviewing what you already have, keeping what earns its place and cutting the pages that dilute the rest.
  • Organic SEO. The technical work, the structure and the monthly reporting.

Social, YouTube and business profiles

  • YouTube channel. Channel design, publishing and optimisation, so video reaches people rather than sitting unwatched.
  • IP PBX for the office. We are Rotorua based and specialise in it. See Business Voice.
  • Facebook page setup. Created properly so customers searching Facebook for your kind of business can find and message you.
  • LinkedIn profiles. For the business and for the people in it, which matters more in trades and professional services than most owners expect.

Show us your current site

We will tell you what is worth keeping and what is costing you enquiries.

Book a consultation +64 7 347 7044